Irene Falcone is the founder of organic personal care etailer, Nourished Life. Born from her frustration of toxin-filled self-care products, Nourished Life started simply as a Facebook page to share her findings. Five years on, it’s an online store on track to turn over $2 million dollars a year. Hear about her passion for her organic & sustainable personal care products & her advice on starting a successful business.
TELL US ABOUT NOURISHED LIFE…
“At Nourished Life we provide our customers with trusted, environmentally friendly and safe products that are affordable and actually work! We offer everything from beauty to body, including healthy lifestyle products and even fitness trackers and sex toys ;)”
HOW DID YOU COME UP WITH THE IDEA?
“I’ve always been a lover of all things health & beauty! I started Nourished Life as a little blog to keep me distracted from my corporate 9-5 grind. I knew I was on the cusp of something exciting. I convinced my husband we should sell the car and house… and 3 years later, here we are! It’s been amazing to see how much this health and wellness industry has grown in this time.”
WHAT NEGATIVE EFFECTS WERE NORMAL COSMETICS HAVING ON YOU?
“It was about 3 years ago and I was fatigued all the time, constantly run down and exhausted, and I was shocked to discover how many chemicals I put on my body every single day! I started to research about what goes into mainstream makeup and skincare and why these ingredients might be bad for you (and the environment!). When I realised how toxic some of these ingredients could be, I threw away $5000 worth of products and started from scratch! I made it my mission to find the best natural and organic products to replace my beloved beauty buys!”
WHY SHOULD WOMEN BE BUYING NATURAL SKIN CARE & BEAUTY PRODUCTS?
“We recently conducted a research product that revealed 69% of women don’t actually think about what they put on their bodies every day. Out of this 69%, a third would change to natural products if they thought that any of these ingredients may be harmful. There is now so much indication on the potential negative side effects of mainstream ingredients that avoiding this is becoming a no-brainer!”
WHAT PERSONAL CHANGES DID YOU SEE IN YOURSELF ONCE YOU SWAPPED TO NATURAL COSMETICS?
“I personally noticed an immediate difference! I started to feel better, my energy came back in leaps and bounds. My skin was glowing again and I lost my dreaded dark puffy circles!”
FOR WOMEN WHO HAVEN’T EVEN TOUCHED THE NATURAL WORD OF SKINCARE & COSMETICS YET & DON’T KNOW WHERE TO START, WHAT WOULD YOUR MESSAGE TO THEM BE?
“I actually wouldn’t recommend throwing everything away and starting from scratch (like I did)! That gets expensive quick… I would say to slowly replace items as they run out, and bear in mind there may be a transitional period so take your time and ease new products into your routine. Also do some of your own research, read blogs, product reviews and learn what you need for your own skin! So much of what we put on our skin can be absorbed so if you are wanting to fast tracking the transition, start with largest areas of body like body lotion and fake tan.”
FAVOURITE NATURAL BEAUTY PRODUCTS THAT YOU SWEAR BY…
“The Life Basics Activated Charcoal Konjac Sponge and the Ethique range, especially for shampoo & conditioner – they are in bar form and quite different to conventional bottles but they are amazing and work SO WELL!”
WHEN YOU FIRST STARTED NOURISHED LIFE, DID YOU IMAGINE IT WOULD BE SO SUCCESSFUL?
“When I started I just wanted 100 other mums to join my community! I had no idea that it would become what it is today, did I think we would be running multiple warehouses and driving forklifts?! Absolutely not, but I am not surprised and I cannot wait to see what comes next! “
WHAT ROLE HAS TECHNOLOGY & SOCIAL MEDIA PLAYED IN YOUR SUCCESS?
“It has been huge. It gives me the opportunity to speak to my customer all day every day! I read every comment, and they tell me exactly what they want, I couldn’t have done it without them! I think it builds a level of trust, especially when I’m on Facebook chatting away to them every night! “
TOP 5 TIPS FOR SOMEONE WANTING TO START AN ONLINE BUSINESS…
– Be passionate
– Be prepared to put in 500% in the very beginning
– Know your product and/or market
– Good old customer service
– Be honest
HOW DO YOU MANAGE YOUR TIME?
“To be honest I’m still working on this! I find it hard to find time for myself during really busy periods but I always make sure that after 5pm I stop working for a couple of hours and cook dinner with my family which we sit down and enjoy together. I think having a routine really helps, especially when trying to ‘switch off’.”
WHAT’S NEXT FOR NOURISHED LIFE?
“We are really focused on expanding our own range, Life Basics, because we believe that natural products should be available and affordable for everyone!”