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BODY X UNDONE

June 27, 2018
Photographer Cybele Malinowski created a project called Undone. In the series, she photographs models with natural hair & makeup and no retouching. The aim is to authentically portray the natural beauty of models and let their personalities shine through. We collaborated with Cybele for our July campaign where she shot Jadé & Sophia undone.

WHY DID YOU START YOUR PROJECT ‘UNDONE’?
“I’ve been shooting models for many years and the reason why I started Undone is that I really wanted to focus on the personality of the model. We live in such a fake world where you don’t know what’s real anymore. I wanted to show that beauty does exist, it is real, it doesn’t have to be fake. I shoot beautiful people without their hair done, without any makeup, without any retouching and show that beauty does exist and it doesn’t have to be computer generated.”

WHAT DO YOU LOVE ABOUT SHOOTING RAW, HONEST BEAUTY?
“As a woman myself, I’m stripping away the sexualisation that is placed on models. Often when a model comes in front of my camera, they instantly start posing these sexy poses and so frequently I say ‘please don’t do that’ – they’ve just been conditioned to do that from the photographers. So for me, it’s about reversing that and having them reflect upon themselves. Models just find it so refreshing because they’ve never actually been shot like this, when it’s about them as a person rather than a figure.”

WHAT’S THE IMPORTANCE OF HAVING MORE FEMALE PHOTOGRAPHERS SHOOTING FASHION?
“Let’s be honest, it’s women who buy fashion predominately. It’s women who wear fashion, it’s women who are in the photographs, it’s all about women so why not be shot by women too? The female gaze is a phrase that is pretty prominent right now but I think it should be.”

“Historically, we’ve looked at art and we’ve looked at women through the eyes of a man. It’s really exciting to see what’s happening when we’re looking through the female gaze. What will be interesting is to see if we’ll see women in a different way that we’ve historically been seen, or whether we’ll see ourselves in the same way.”

AT BODY, WE SHOOT OUR CAMPAIGNS WITH FEMALE PHOTOGRAPHER MING NOMGCHONG. WHAT DO YOU THINK THE IMPORTANCE OF THAT IS?
“I think it’s fantastic. The images are less sexualised and to me, it’s really obvious. It’s important for the young girls who are looking at the images on social media. They’re just emulating what they see so particularly with Body, the models are photographed by a woman so it removes that over-sexualisation in their poses.”

WHAT WAS IT LIKE SHOOTING JADE & SOPHIA?
“Oh they’re both beautiful, beautiful women in their own different ways. Soph is absolutely stunning and Jadé is maybe one of the funniest models I’ve worked with. They’ve both said to me ‘I’ve never really shot like this’. Undone is about finding those moments between the photographs.”

Jadé & Sophia wear Cotton On Body Intimates, including our new high waisted undies.

Follow Cybele:

model-maison.com

@cybism

Follow Jadé:

@jadetunchy

@therealjadetunchy

Follow Sophia:

@sophbren

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7 comments

Belinda McArthur July 7, 2018 at 3:10 am

Wow I think your concept is amazing!!!! I really hope you stick to your guns on this one and don’t like the haters stop you from more ‘real’ shoots!
I will be more inclined to shop and support Cottonon in the furtive now thank you

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Maryna July 7, 2018 at 6:35 am

Fantastic! Love this natural look. Really lovely photographs….I can buy your underware for myself now.

Thank you!

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Mandy July 7, 2018 at 11:03 am

I just love this! Tired of seeing models that are deemed as perfect. These beautiful women are not only perfect, they are real in an unrealistic world. Wish we saw more models like this on our internet, in our magazines and on our tv. Well done, you ROCK SISTA 😍

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Hayley July 7, 2018 at 11:15 am

UNDONE! and absolutely stunning!!!

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Rebecca Park July 7, 2018 at 7:55 pm

Yes Cotton On, this is absolutely fantastic, thank you for taking the first step in showing real, more diverse bodies! Too often brands feature their clothing on “perfect” models because they think it shows of the garments and sells them the best. But for me, I want to buy from a brand that shows what the clothes looks like on real people, tells me I’m good enough to wear them, and embraces the beauty in everyone. Keep up the good work, I would love to start seeing this in your catalogue and with even more shapes, sizes and colours too! Xxx

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Alysha July 8, 2018 at 9:27 am

This made my day. Honestly. I’d just been through a rough experience prior and had little faith in societies direction as far as equality. Seeing this come through on email reminded me that in fact we are making positive changes for women, getting back to reality and fairness. I am so pleased to see this, I have shared this on fb, insta and snapchat I am so impressed and cannot wait to see more like this. Keep up the amazing work and keep it real

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Charlotte Hamilton. July 8, 2018 at 7:00 pm

I think this is fabulous for all women

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