Photographer Cybele Malinowski created a project called Undone. In the series, she photographs models with natural hair & makeup and no retouching. The aim is to authentically portray the natural beauty of models and let their personalities shine through. We collaborated with Cybele for our July campaign where she shot Jadé & Sophia undone.
WHY DID YOU START YOUR PROJECT ‘UNDONE’?
“I’ve been shooting models for many years and the reason why I started Undone is that I really wanted to focus on the personality of the model. We live in such a fake world where you don’t know what’s real anymore. I wanted to show that beauty does exist, it is real, it doesn’t have to be fake. I shoot beautiful people without their hair done, without any makeup, without any retouching and show that beauty does exist and it doesn’t have to be computer generated.”
WHAT DO YOU LOVE ABOUT SHOOTING RAW, HONEST BEAUTY?
“As a woman myself, I’m stripping away the sexualisation that is placed on models. Often when a model comes in front of my camera, they instantly start posing these sexy poses and so frequently I say ‘please don’t do that’ – they’ve just been conditioned to do that from the photographers. So for me, it’s about reversing that and having them reflect upon themselves. Models just find it so refreshing because they’ve never actually been shot like this, when it’s about them as a person rather than a figure.”
WHAT’S THE IMPORTANCE OF HAVING MORE FEMALE PHOTOGRAPHERS SHOOTING FASHION?
“Let’s be honest, it’s women who buy fashion predominately. It’s women who wear fashion, it’s women who are in the photographs, it’s all about women so why not be shot by women too? The female gaze is a phrase that is pretty prominent right now but I think it should be.”
“Historically, we’ve looked at art and we’ve looked at women through the eyes of a man. It’s really exciting to see what’s happening when we’re looking through the female gaze. What will be interesting is to see if we’ll see women in a different way that we’ve historically been seen, or whether we’ll see ourselves in the same way.”
AT BODY, WE SHOOT OUR CAMPAIGNS WITH FEMALE PHOTOGRAPHER MING NOMGCHONG. WHAT DO YOU THINK THE IMPORTANCE OF THAT IS?
“I think it’s fantastic. The images are less sexualised and to me, it’s really obvious. It’s important for the young girls who are looking at the images on social media. They’re just emulating what they see so particularly with Body, the models are photographed by a woman so it removes that over-sexualisation in their poses.”
WHAT WAS IT LIKE SHOOTING JADE & SOPHIA?
“Oh they’re both beautiful, beautiful women in their own different ways. Soph is absolutely stunning and Jadé is maybe one of the funniest models I’ve worked with. They’ve both said to me ‘I’ve never really shot like this’. Undone is about finding those moments between the photographs.”